IMCINE is one of the most important organizations in Mexico to disseminate the recent Mexican film productions on different film festivals in Mexico and abroad.
One of the priorities of IMCINE is to bring the Mexican spectators progressively closer to their own cinema, therefore reinforce the diffusion of the films.
The art is a fusion between films and Mexican ethnic identity. It's inspired by the Mexican Otomi embroidery designs, Tenangos. It's characterized for vibrant, multicoloured and, sharp designs and shapes; Includes always floral and animal motifs, reflecting the time-honoured traditions and beliefs of the Otomi people.
This poster was used as the oficial image on all the film festivals where Mexico was present on 2013. 
It was used for brochures, film catalogues and stands/booths.

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